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Yvette Townsend
Director of Sales Operations / Director of Sales Excellence
Results-driven operations leader, driving sales revenue and business operations, aligning organizational strategies, and optimizing performance by implementing operational efficiencies and best-in-class processes. Spearhead and influence impactful global projects, delivering data insights and enhancing sales and program processes. Expertise in go-to-market implementation, process optimization, business analytics, sales enablement, cross-functional collaboration, and project leadership, poised to elevate sales operations, drive efficiency, and deliver strategic impact. Effective communicator, developing and leading teams, fostering continuous learning, building internal and customer relationships, solving problems, and supporting executive teams.
Currently located in Orange County, CA.
EXPERIENCE
Jul 2021 – Jul 2023
Director, Commercial Operations
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Partnered with VPs on annual business planning, cross-functional initiatives, and influencing alignment of organizational and company-wide strategies. Managed annual budget for digital tools and resources to support partners and new acquisitions. Initiated communication plans, transformational process improvements, policy governance, change management, and optimized KPI metrics to ensure accurate representation. Led cross-functional projects and implemented digital programs to increase sales efficiency and customer satisfaction. Set clear goals for an agile and aligned support structure.
Nov 2018 – Jul 2021
Director, AMS Sales Operations
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Maximized sales results in the western US region with optimized processes and methodologies. Managed forecasting, planning, territory assignment, KPIs, and budgeting processes. Built strong internal relationships which expanded cross-functional projects, communication, and sales engagement.
Sep 2015 – Oct 2018
Sales Operations Manager
Supported financial and tactical objectives with programs to drive operational efficiency and compliance. Worked closely with Group Vice President, led company-wide initiatives, implemented processes and training, acting as operations subject matter expert (SME). Managed data collection and analysis, measured KPIs, and contributed to strategic decision-making. Served as liaison to ensure seamless collaboration and accurate and timely transaction processing across divisions.
Jul 2010 – Sep 2015
Global Operations Manager
Internal advocate and collaborator with senior management to influence team and drive operational efficiencies, best practices, and improvement initiatives. Managed CRM ensured data accuracy, and provided reporting on Sales KPIs, win/loss, pipeline forecasting, and critical sales operational insight for global alignment.
Sept 2007 – Feb 2010
Sr. District Sales Process Coordinator
Provided sales process support for two Southern California Enterprise Districts. Compiled and distributed sales reports, processed orders, and ensured accurate bookings, shipments, and billing.
RESULTS
Built operations framework, leading and managing team to increase overall team efficiency and growth objectives.
Optimized performance tracking and visibility, KPI metrics, revenue forecast, pipeline, and targets to goal, ensuring accurate representation in monthly and quarterly business reviews (QBRs).
Drove process improvement initiatives, policy governance, and change management to improve issue resolution.
EXPERTISE
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Business Transformations
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Business Development
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Change Management
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Marketing & Communications
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Process Improvement
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Cross-Functional Team Building
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Customer Relationship Management
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Consensus Building / Influence
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Reporting & Data Analysis
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Database Design & Management
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Operational Efficiency
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Enterprise Solutions
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Global Business Operations
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Organizational Design
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Performance Improvement
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Forecasting
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Problem Resolution
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Project Management
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SaaS
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Sales Admin
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Strategic Growth Planning
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Strategic Roadmaps
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Systems Integration
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Talent Management
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Training and Development
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Travel & Event Planning
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Vendor Management
